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mba essay 题目解析

发表时间:2014-09-26


综合近年的数据分析,国内学生出国读商科的人群占据了很大一部分!也造就了MBA 申请的激烈局面。我们想要申请成功,不仅需要自身的成绩过硬,也要在MBA essay上下功夫!只有双管齐下,才能游刃有余!

MBA essay题目其实变化不大,不过要想写出新意,着实要花费很大功夫,下面我们就来看看这些题目

(一)关于以往职业发展,今后的目标。这几乎是每个学校必问的问题。当然,每个学校的措辞会有些不同。

如下面的几个例子:

Briefly describe your career progression to date. Elaborate on your future career plans and your motivation for pursuing a graduate degree at Kellogg. Why are you seeking an MBA from the University of Chicago Graduate School of Business, how have your professional experiences influenced your desire to continue your education, and what are your plans and goals after you receive your degree?

Please discuss your long-term career goals and the role the MBA wil1 play in those plans. (Duke's Fuqua School of Business)

评审委员会提这个问题的目的是看你在生活中是否有一个明确的目标以及你对实现目标的坚定程度。许多学校都让你把今后的打算和上他们学校的MBA这一决定联系在一起回答,其目的是考察你的决定是否成熟以及你对该MBA项目的态度和了解程度。

(二)介绍自己以往取得的成就。这类问题的形式有如下几种:

Describe your three most substantial accomplishments and explain why you view them as such. (Harvard)

Tell us about one or two accomplishments in your life that are not presented elsewhere in this application. Why are you proud of them? (Stanford)

评审委员会的意图是了解你在申请读MBA之前在工作或生活上的成就。回答这类问题的关键是不要只谈工作上的成就,给人印象是这个申请者的生活是one-dimensional,好像除了工作就没有别的了。

(三)比较难处理的道德问题(ethical di1emmas)。

尽管我们认为没有哪所商学院声称教授“伦理学”,但许多学校开设有关课程,让学生对工商管理中可能出现的难处理的道德问题有初步认识,并促使他们思考以后工作中遇到类似情况时应如何处理。如哈佛商学院开设诸如“管理中的道德难题”等选修课,在弗吉尼亚大学,职业道德被视为MBA教育的基础,全体一年级学生都要学习有关的必修课程。

由于道德问题在当今MBA教学中日益受到重视,在申请过程中遇到类似问题,就不足为奇了。其中,典型的问题包括:

Describe an ethical dilemma that you have personally encountered. What alternative actions did you consider and why? Do not tell us what you decided to do. (For purposes of this question, ethical is defined as "in accordance with accepted principles of conduct".) (Stanford)

What is the most difficult ethical dilemma you have faced in your professional life? Articulate the nature of the difficulty. Upon present reflection, would you have resolved this dilemma in a different manner? (UVA)

对大多数申请者来说,写关于“道德难题”的短文的第一步是先绞尽脑汁想想有什么题材可写。在你几年的工作经历中,可能根本没遇到过让你在道德方面进退维谷的情况。这时你要仔细考虑过去工作中发生的事情,可能有些你曾经不屑一顾的小事,就是你苦苦寻求的素材。记住要有创造性。

对另一些人来说,这样的题目给他们一个机会讲出已在心中藏了许久的故事。如果你属于这种情况,就把它讲出来。

但请读者注意,这类题目的目的并不是让你责备过去曾蔑视过你的人。你对以往道德问题的反思应是不偏不倚,考虑周到,并且是有创见性的。读者还要注意,有些学校要求作者说明自己是如何解决这些道德问题的,而还有些学校只要求讲述问题的具体情况,不要求提供解决方法。

(四)有关领导能力的问题。在MBA申请者应具备的多种素质中,实际的或潜在的领导才能占据着重要地位。许多学校会问申请人过去的领导经历方面的问题。

例如:

How would you describe the strengths that you bring to situations requiring leadership? What areas of your leadership competence do you hope will undergo further development? (Harvard)

Describe a significant leadership experience, decision-making challenge, or managerial accomplishment. How did this experience affect your professional/personal development? (UVA)

在考虑如何回答这类问题时,思路要开阔,记住领导才能并不只是体现在工作中。

(五)有关社区或课外活动方面的问题。这类问题给申请人一个很好的机会向招生委员会展示自己工作之外的其他生活侧面,突出自己与众不同之处。这类问题的形式是多种多样的:

List your involvement in community, extracurricular, and professional activities. Please indicate the dates of your involvement, the scope of your responsibilities, whether you were elected or appointed to leadership positions, and the offices held. (University of Chicago)

What one nonprofessional activity do you find most inspirationa1, and why? (Wharton)

For fun, I ________. (Kellogg)

申请人应该充分地利用这类问题,充分展示自己背景中工作经历之外的能吸引录取委员会的地方。这里我们给读者举出几个例子,希望读者认识到回答这类与工作经历无关的问题可涉及的题材是非常广泛的。

(六)有关申请人的良师益友的题目。录取委员会可以通过你对自己良师益友的描述,了解你的事业发展情况。这类问题例如:

Describe the characteristics of an exceptional manager using an example of someone whom you have observed or with whom you have worked. Illustrate how his or her management style has influenced you. (Tuck)

(七)有关个人优缺点的问题。例如:

What character traits do you consider your strengths? (HBS)

I disappoint myself when I am ________. ((Kellogg)

(八)选择性的题目。许多学校利用选择性的题目给申请人一个机会,让他们加入一些无法包括在申请材料基本格式中的材料。

例如:

What would you like for the Admissions Committee to know about you, that might not be apparent through the materials in your fi1e, before we make a decision? (Duke University's Fuqua School of Business)

What else would you like to share with the Admissions Committee that is not presented elsewhere in your application? If you feel that your credentials and application represent you fully,then do not feel obligated to write anything more. (Wharton)(Optional)

Is there any other information that you believe would be helpful to the Board in understanding you better and in considering your application? Please be concise. (Harvard)

申请者应该抓住这样的机会,抛开在申请过程中一直恪守的死板格式,充分展示自己,加深评审委员会对你的了解,扩大自己的录取机会。

综上题目的简介,我相信你心中对于MBA essay写作已经有了一定的见解和思路,但是我需要提醒读者注意的是,写“任选”短文,不要局限在自己工作和学习的领域。因为这两方面的内容通常已经体现在申请材料的其他部分了。申请人应运用“任选”短文向评审委员会展示自己的另外一个侧面,突出自己的与众不同之处。这样才能更容易在众多招生材料中脱颖而出!