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09月17日

失败的申请商科类essay解读(3)

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案例3

The application essay question / topic:

Question: Please provide an example of a team failure of which you've 

been a part. If given a second chance, what would you do 

differently?

 

In 2007, after challenging negotiations and months of preparations, we 

obtained a license to operate Ghana’s first Sports Betting operation. Although a 

new industry to us, management and the board of directors were excited. 

Professionally researched surveys promised profits. Moreover, we would give the 

government 25% of revenue to invest in local education and sports 

infrastructures. As a company board member and manager I felt particularly proud 

of this aspect.


My involvement in the project was minor at first. I 

attended management meetings, approved project reports and collaborated on 

critical marketing and strategy decisions. All seemed to be following our 

business model. Then after 9 months, numbers started diverging. The earlier 

expected breakeven point seemed years away and our project investment 

accumulated to $1.5M.


I was surprised and became more involved to help 

our Sports Betting Department turn things around. Together with the department 

team and manager we reexamined the business plan and constructed an elaborate 

new plan we believed would help bring profit. 

When the department manager 

and I presented this plan to the board and CEO, they expressed concern about 

prolonging the project. The CEO said he no longer thought it could succeed in 

Ghana, since the local population seemed not interested in Sports 

Betting.


However, since our earlier polls indicated otherwise, I was 

confused and pressed the CEO for a more established reason for his pessimism. 

But all he said was “after working 15 years in this region, I’ve learned to 

trust my intuition.” Despite these doubts, I still persuaded management to grant 

funds to implement our rescue plan and we began changes 

immediately.


Surprisingly (or not), our new plan was not successful. 

Although we saw some improvement over months, the loss increased to $2M. Sadly, 

we had to admit the project failed and consequently it was 

terminated. 


Today, it’s easy to pinpoint our failure. It was not because 

we entered a new arena of sports betting, since some of our most successful 

projects were in initially unfamiliar industries. We failed by ignoring advice 

of those most experienced in this locale. I always had great respect for the 

CEO, but with so much confidence in our new business plan, neither I nor the 

department manager gave enough attention to the CEO’s reservations. In fact the 

entire department team, who were just as overzealous with this project as I was, 

supported me in my blind enthusiasm. I feel we allowed our excessive faith in 

the business plan to distort our judgment, and if given a second chance I would 

have insisted we balance each other’s optimism with more reevaluation and 

reflection. 


Luckily for me, I was given other chances to prove that I’ve 

learned how to more responsibly lead project teams. Leading later projects, I 

consulted more than ever with our CEO and other managers with vast experience 

both in the region and relevant industries. I’ve always appreciated their wisdom 

and experience as key team contributions but after the Sports Betting incident, 

I know how to better incorporate these elements with pure numerical factors such 

as business plans or market surveys. I also have felt myself become less swept 

up by blind enthusiasm (my own and others’) and feel more grounded with leading 

our team into well thought out promising endeavors.

上一篇:失败的申请商科类essay解读(2) 下一篇:失败的申请商科类essay解读(4)

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